Duration
Half day workshop – approximately 3 hours
Audience
This is an advanced workshop for business owners who want tips on how to save costs and more effectively market their business.
Content
Growing your business:
- Do your customers understand the full value of the products or services you offer?
- Will your customers always think of you first, when their needs arise?
- Is the service you provide encouraging referral business?
- The old adage says ‘it pays to advertise’. It is costly, so are you doing this effectively?
- What is your competitive advantage?
- What are the benefits of doing business with you?
Benefit to audience
If you are a little strapped for cash then this workshop offers a number of low-budget commonsense marketing tips to help you grow your business through effective marketing.
We look at Marketing in the wider sense by concentration on:
- Customer focus and perceptions – its all in the mind
- Market research – the quick and easy way
- Marketing systems
- Advertising and promotion – the good the bad and the ugly
The outcomes will assist you with the development of sound marketing systems and practices for your business. You need a good return on your investment, so, by taking some simple steps you will be able to improve on your current successes.