How to write a practical promotional plan

A promotion plan allows you to put into action the vision you create through completing a marketing plan. This guide aims to give you a simple, practical plan that is easy to complete and will give focus and direction to your marketing effort. In addition, the plan encourages you to monitor the results of your promotional strategy so that you can keep on improving it.

“How can I write an effective promotion plan?” is a question many business people ask. The ideal promotion plan is one that results in clear steps you can put into action immediately. This means concentrating on just the practical, promotional aspects that will lead to results. The good news is that you can do it yourself.

Here’s a simple Promotion Plan format. We’ll work through each topic in turn:

• Targets
• Objectives
• Tactics
• Implementation
• Timeline
• Budget
• Evaluate