| How to write a marketing plan | This Guide will will help you define more sharply your market, your targets in that market, your competition and your distribution channels. |
| How to write a practical promotional plan | This Guide aims to give you a simple, practical plan that is easy to complete and will give focus and direction to your marketing effort. |
| Surviving difficult times | This Guide offers some useful tips on how your business can survive difficult times. |
| Easy ways of researching your competition | This Guide describes how to research what your competition is up in order to improve your business. |
| The importance of market research | This Guide outlines the different types of market research and offers tips on how you can conduct effective market research. |
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